Innovative fundraising initiative attracts A-list support for Breakthrough Breast Cancer

Targeting Facebookers and the Twitterati alike, ‘Too Many Women’ is a unique campaign which is looking for 201 ambassadors to each raise £500 throughout 2010, and recruit nine friends to do the same, representing the 1 in 9 women who will be diagnosed with breast cancer in their lifetime.

‘Too Many Women’ is the brainchild of business partners Harry Becher and Catriona Blampied, whose mothers were both diagnosed with breast cancer within months of one another.  The campaign is dedicated to the memory of Harry Becher’s mother Judes, who sadly lost her battle with the disease in 2008.

The pair have already gained attention from a wealth of high profile ambassadors, including Gwyneth Paltrow, Sienna Miller, Scarlett Johansson, Pippa Middleton and Bruce Parry, who have all pledged their support to raise £500.

With networks now confirmed in Delhi, Los Angeles, Paris, Milan, Buenos Aires and Toronto, this new internet-based approach which is open to everyone, is gaining momentum. It looks set to galvanise a new generation of media savvy fundraisers to support Breakthrough’s research work into the causes of, and treatments for, breast cancer.

Chris Askew, Director of Fundraising for Breakthrough Breast Cancer commented,

“This promises to be an inspirational campaign, led by two incredibly committed supporters.  Everyone at Breakthrough is very much looking forward to working with them both, and all their associated fundraisers over the coming year.”

Catriona Blampied from Too Many Women added, “By combining the power of all the people we know and love through Too Many Women we can make a real difference to the lives of the thousands of breast cancer sufferers around the world”

For more information on the campaign, visit www.toomanywomen.co.uk or www.breakthrough.org.uk